Smart Skin Dermatology
Google Ads (2023)
Performed Complete Competitor Audit, allowing me to pull needed keywords + budget. Performed keyword analysis for initial list, and have optimized month over month to make sure that their Google ads stay relevant to what is being searched. We have gone up and down budget, resulting in fluctuation of results, however have had a steady path of consistency, allowing them to rely on their Google ads in the slower months/seasons.
Content Creation and Social Media
Our process with any social media client is to analyze their audience, monitor trends that may be relevant to the client & create a content calendar that allows us to plan in advance. We then film & edit content, post, & focus on engaging the community.
With Smart Skin Dermatology, we focus on a balance of humorous content that appeals to their audience, trendy, fun Reels, and educational content that positions them as the experts they are. Examples of each can be found below:
